EFFecting Change: Same Product, Different Price
Privacy info.
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Event Description
EFFecting Change: Same Product, Different Price
November 5, 2026 at 11:00 am Pacific
What if the prices you pay increased based on where you live, what computer you use, or how your mouse moves across the page? Companies increasingly use personal data to set individualized prices, a practice critics call “surveillance pricing.” Researchers have found examples ranging from higher hotel rates for Mac users to steeper ride-share fares for trips ending in non-white neighborhoods.
Is this smart business, or a new way of making us pay for our privacy?
We’re chatting with Chao Jun Liu and Lena Cohen of EFF along with Grace Gedye, Consumer Reports’ Policy Analyst, and Megan Abell, TechEquity’s Vice President of Advocacy, to break down how it works, why privacy advocates like EFF say it harms privacy, equity, and competition, and what we can do to ban it. Join the livestream online followed by live Q&A.
Stream Info
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Simulcasts: Twitch and YouTube Live
This event will be recorded and available on our Youtube page and the Internet Archive.
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For over 35 years, the Electronic Frontier Foundation has fought for your rights to privacy, security, and free expression online. We’re committed to ensuring that technology supports freedom, justice, and innovation for all the people of the world.
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